EasyPointTM blog will be focused on Hall-sensor IC solutions for human machine interface applications

Unterpremstaetten, Austria (December 7, 2010) – austriamicrosystems (SIX: AMS), a leading global designer and manufacturer of high-performance analog ICs, today announced that it has launched the EasyPoint™ blog, to discuss solutions, issues and trends for joystick modules for many different products such as Mobile Phones, Game Consoles, Remote Controls, Portable Navigation Devices and Digital Still Cameras.

austriamicrosystems’ offers a wide range of Hall-sensor products. With the EasyPoint™, the company focuses on joystick modules which consist of a mechanical stack incorporating a navigation knob, a magnet and a two-dimensional Hall-sensor IC. Its simple construction and contactless sensing technology give the module very high reliability and allow usage in any kind of 360° navigation input device.

“This blog is about more than austriamicrosystems’ technology and capabilities,” says Michael Leitner, Marketing Director Industry and Medical at austriamicrosystems. “With the newly launched EasyPoint™ blog we are going to discuss all aspects of human machine interfaces. We are pleased to share our expertise in this environment, and encourage progressive, thoughtful discussion of issues ranging from electronics, mechanics, software as well as applications.”

Join the conversation on the EasyPoint™ joystick encoder and get valuable information about hardware, software, mechanics or application topics. Visit our blog at http://blog.easypoint.com

About austriamicrosystems

austriamicrosystems is a leading designer and manufacturer of standard and customized high-performance analog ICs in the areas of power management, sensors & sensor interfaces and mobile infotainment. Complemented by its full service foundry services, the company focuses on the communications, industrial & medical and automotive markets. austriamicrosystems leverages almost 30 years of expertise in low power and high accuracy to provide industry-leading products, operating worldwide with more than 1,000 employees with its own state-of-the-art manufacturing and test facilities. austriamicrosystems is listed on the SIX Swiss Exchange in Zurich (ticker symbol: AMS).