The AS5410 linear position sensor is the first product of the world’s first fully-featured 3D Hall platform

Unterpremstaetten, Austria (June 9, 2011) – austriamicrosystems has announced that it has won the gold Sensors Magazine “Best of Sensors Expo” Award in the sensors category for the AS5410 3D Hall encoder. Sensors Executive Editor Melanie Martella presented the award on June 7, 2011 at the Sensors Expo & Conference, which was held at the Donald E. Stephens Convention Center in Rosemont, IL.

Twelve gold, silver, bronze and honorable mention awards were presented in four categories: Sensors; Sensor Components; Technologies; and Data Acquisition. In addition to Martella, this year’s judges included Ed Ramsden from Lattice Semiconductor. Exhibitors submitted new product nominations, and entries were judged on the basis of potential impact, application, distinctiveness, timeliness and availability.

“The nominations demonstrated exceptional innovation, integration and ease of use,” said Martella. “We applaud them all.”

At Sensors Expo austriamicrosystems showcased and demonstrated its line of high-performance sensors & sensor interface ICs for industrial and automotive applications. The company’s significant expertise in low power consumption and high accuracy results in best-in-class products for automotive markets worldwide. ICs for automotive applications include magnetic encoders, battery management, In-vehicle network solutions and System Basis Chips.

“We are very pleased to win this award since it recognizes the high degree of innovation that our unique AS5410 3D Hall sensor represents,” stated Bernd Gessner, Senior VP and General Manager of the Automotive Business Unit at austriamicrosystems. “The AS5410 Hall sensor is a fundamental addition to our current magnetic encoder portfolio and continues our focus on the automotive and industrial markets.”

About the AS54xx series:

A portfolio of 3D Hall encoder products is being developed to operate up to 150°C and from a supply up to 18 V. For product specific information, to download data sheets or to request free samples from austriamicrosystems' online shop ICdirect, please visit www.ams.com/3D-Hall. For more information on the AS5410 and the AS540x series, visit www.ams.com/AS540x.

Best of Sensors Expo award winners will be featured on the Sensors website at sensorsexpo.com and sensorsmag.com.

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